Our brand is at the heart of all communications at York. It contributes to our reputation and helps us deliver on our promises to students.

A strong, consistent York brand is essential to our success as a leader in global education.

Doing Your Part

With the full suite of resources provided in this toolbox, York communicators can help shape a brand that:

  1. reflects the values of our students, staff, faculty, alumni, and partners;
  2. supports York’s strategic and academic objectives;
  3. provides consistently positive experiences.

Simple, Self-Serve Tools

The York Brand Toolbox offers you direct access to the resources you need most:

Use them to develop professional communications that meet your project and departmental objectives while contributing to a strong York brand.

The York U brand journey