Brand Standards
The Brand Standards focus on the visual identity of York University's brand system for designers. It is pivotal that all communicators adhere to the University’s visual standards when developing materials representing York. The University Brand & Marketing team can provide support and answer any questions you may have about developing on-brand communications.
For messaging guide, social media, and other assets please visit Using the Brand.
Visual Identity
The brand elements below form the visual identity of the York University brand system. Together, they support our unique brand expression and our positioning of positive change. Each aspect of the system helps you communicate your ideas in various forms of media, from print to digital, including motion graphics and video. This document will outline how to make effective use of the York brand visual identity.
Brand Architecture
The York University brand architecture reflects a master brand strategy. The brand architecture defines the organizational structure and visual relationships between the University’s various entities. It tells us how they relate to one another and to the larger institution.
Tagline
A tagline is a sign off that is separate from the main message. York University has one tagline – Right The Future – which has its own usage rules – see Institutional Campaign <link to this> Additional Faculty, sub-brand, unit, campus, divisions and initiatives are not permitted to have their own taglines. This includes any standalone statements that compete with the University logo or tagline.
