York is an inspiring, welcoming and progressive university. One of the best ways to tell our story is through photography, by showing real-life moments as our community members engage in their pursuits, enjoy the collegiality of their classmates and colleagues, and strive for positive change.
Expression
We express this with:
- Unique angles and unexpected cropping to show there is always another way of looking at things. We celebrate moments of discovery and are always happy to share a smile.
- Focus on people as a way to tell our story. This is a visceral and memorable way to inspire sharing, propel curiosity and provide a “picture” of our brand.
- Capture authentic moments with eyes to the camera or create a sense that the viewer is right in the middle of a conversation. This is much
- more compelling than architectural shots.
While it isn’t always easy to avoid using stock photography, please use no more than 20% in your materials. Even with camera phones, it is possible to capture a real moment from your own Faculty or area to help tell your story.
Photography Assets
We have provided sets of original images that reflect our diverse community, academic fields of study and campus life. Remember the following when preparing for a photo shoot:
- Images should not be clichéd and should be relevant to your subject area.
- With the flexibility for Faculties and sub-brands to use a specific coloured window, we also want to ensure the York Red is integrated to reinforce brand awareness. It may be added in typography, or may be reflected as a red element (clothing, backpacks, files, objects) into the photograph. See some of the examples we’ve provided.
If you need assistance in setting up a photo shoot or need guidance on art direction, contact University Brand & Marketing: cpabrandmar@yorku.ca.
Photography Do Not’s Examples
The York U image style reflects unique aspects of our brand. Photos should reflect realistic situations rather than being staged or posed.
You should choose images that are high resolution and sized appropriately, while being conscious of the overall tone and composition.
Please see the examples of off-brand photography to avoid.
Photo/Video Resources and Forms
Under the Freedom of Information and Protection of Privacy Act (FIPPA), obtaining permission to photograph or record a person or group of people is important. A consent form should be signed in advance of photo or video shoots for all students or non-York faculty or staff.
If a person or group is posing for a picture at an event or it is a public event, it is implied that consent is granted.
